TruRoots
Website Redesign
This website redesign introduces consumers to the world of ancient grains - serving both to educate and to sell the brand's product.
At Smith Bros Agency, I led both the design and development efforts on this project to:- Design a site that would educate users on ancient grains through the use of beautifully shot macro images of the ingredients
- Create a responsive and standardized front-end framework
- Work within J.M. Smucker's ecosystem to build a website using an MVC framework and to make calls to their various web services to pull in product & recipe data
